Also, new blogs that have to cover as many happenings have to do the same. On the other hand, industrial blogs where new information comes out all the time may have to produce content regularly. It would be best if you also considered the topic and your audience.įor example, blogs about specific topics can only write so much before “rambling on” with article after article. Split pointed out that you shouldn’t produce content just for the sake of creating content. However, you don’t want to create another article with similar content. In response, Split recommends updating existing posts if there’s an incremental change to be made between the period.
MARTIN SPLITT UPDATE
If a publisher routinely writes about the same topic annually, should they create new articles or update the old ones, she asked. Ray’s first question was about updating the same content each year versus creating a new one. Addressing the Common Content Concerns in SEO 1.
Here’s a quick recap of some questions and answers.
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